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Diverse Purposes
Companies, increasingly judged by their customers on the basis of the values they promote and the purposes they pursue, become embarrassed by their constitutional obligations to deliver profits to shareholders.
The economic significance of non-profit corporations increases.
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Employment Contracts
The employer/employee relationships evolve rapidly and become more diverse and in many cases more like the inter-company relationships.
A larger proportion of individuals prefer to operate their own virtual corporations.
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Payback Marketing
Consumers, increasingly aware of the proportion of purchase price which is accounted for by marketing and distribution costs, increasingly judge products by the social and other side effects of the marketing spend.
Sponsorship becomes more significant, but must be judge not in terms of the exposure it generates but in terms of its contribution to a companies purposes.
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